Join OAP at our June 10th Convening and meet speaker Meryl Levitz!
In her role as president and CEO of VISIT PHILADELPHIA®, Meryl Levitz is responsible for building the region’s image and growing its tourism industry, worth $10 billion in economic impact. Stated simply, her job is to get people to visit Philadelphia. A respected civic leader and consummate convener, Meryl has spent more than 30 years working to get Philadelphia’s hospitality industry recognized as a vibrant one and to get Philadelphia and The Countryside® recognized as a premier destination. In 2014 alone, the region welcomed 39.7 million domestic visitors—that’s 13 million more than in 1997 when the company started marketing.
Meryl works with VISIT PHILADELPHIA’s board and staff to build the region’s economy and image through destination marketing that increases the number of visitors, the number of nights they stay and the number of things they do in the five-county area. The company employs advertising, public relations, web and social media tactics, hotel marketing and research. Successful campaigns include: Phillyosophy®, an evolution of the well-loved With Love, Philadelphia XOXO®; Philly’s More Fun When You Sleep Over®, the most successful post-9/11 hospitality recovery campaign in the country; the groundbreaking Philadelphia – Get Your History Straight And Your Nightlife Gay®; Philly 360°® for younger, tech-savvy travelers; and With Art Philadelphia®, the city’s first-ever coordinated visual arts marketing effort.
After receiving Bachelor’s and Master’s degrees from the University of Illinois, Meryl began her career as an educator but soon began promoting her adopted town of Philadelphia, first as co-founder of the Center City Proprietors Association in 1978 and later at the Philadelphia Convention and Visitors Bureau, where she oversaw the opening of the Pennsylvania Convention Center, opened the Great Plaza at Penn’s Landing and developed annual celebrations (Jambalaya Jam, River Blues, Yo! Philadelphia and others) to draw crowds to the waterfront. In 2002 and 2003, Meryl co-chaired Governor Ed Rendell’s tourism-transition team. In all of her positions, the thought leader and cultural champion has focused on image building and branding, economic development and civic engagement, determined to make Philadelphians proud of and passionate about the place they call home.
Recognized locally and nationally for the tourism marketing work they do, Meryl and the VISIT PHILADELPHIA team have accrued a wealth of honors over the years. Travel news site Skift named Meryl to its World’s Top Travel Marketers list in December 2013. VISIT PHILADELPHIA’s campaigns and web and social media properties have garnered plenty of praise as well from lauded organizations and publications such as U.S. Travel Association, Hospitality Sales and Marketing Association International, International Academy of Digital Arts and Sciences, International Academy of the Visual Arts, Travel + Leisure and Travel Weekly, among others.
Our next convening is: Friday, June 10th 2016 from 4:00 PM to 6:00 PM (EDT).
Our theme is: Tourism and how it affects, influences and impacts our beloved PHL.
We’ve invited speakers from the City government and our prominent tourism focused institutions. Our evolving speaker lineup:
- Visit Philadelphia: Meryl Levitz, President & CEO
- Temple University, School of Tourism & Hospitality Management – Andrew Lovell, Associate Director of Industry Relations
- City of Philadelphia: Pamela Yau, Office of Arts, Culture and The Creative Economy
- Philadelphia Convention and Visitors Bureau: Julie Coker Graham, President & CEO
- Independence Visitor Center – Tiffany Weber (Host), Sr. Marketing Manager
Liberty View Ballroom – IVCC
One North Independence Mall West
6th and Market Streets , Philadelphia, PA
RSVP for your free tickets here: http://bit.ly/24fWRdR
OpenAccessPhilly is a movement of civic-minded, innovative, entrepreneurial types who convene monthly to share projects and passion. More info: www.openaccessphilly.com
Jeff Friedman, Paul Wright, Yuriy Porytko, Tiffanie Stanard & Shana Pote
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